Royal Blues on social media
You can't get much closer to the action than this: As well as the daily news on our official club website, fans of the Royal Blues across all five continents can use social media to stay up-to-date. The extensive range of services includes news from the training ground, full matchday coverage, video clips, photo galleries, polls and competitions.
The latest news from the training complex and the VELTINS-Arena, pictures and videos, as well as the chance to speak with fellow fans across the world are just some of the features that our Facebook channel has to offer. Thanks to the “Global Pages” structure, we have Facebook in English an US-American as well as in German, Spanish, Japanese and Russian. We also have pages dedicated to the youth teams, our academy, fan clubs and the VELTINS-Arena.
The Royal Blues have four Twitter accounts: English, US-American, German and Japanese. They provide an exclusive look behind the scenes, as well as offering real-time updates on matchdays.
As well as the usual news announcements, S04 use Google+ to display the club’s history in an interactive manner, as well as to host so-called “hangouts” with players, staff, cult heroes and famous supporters.
You can find clips from training, other goings-on in and around the club and teasers of videos that can be seen in full on Schalke TV on our official YouTube channel. Share the videos with your friends and comment on all things Schalke.
We post exclusive pictures daily on our Instagram account. In addition to our feed, many of the Schalke players have their own personal account, which gives you an insight into their lives.
With Snapchat, a video and instant messaging app for smartphones, Schalke offer their fans exclusive, behind-the-scenes content. To view Schalke’s story, on which this exclusive content will be available, fans just have to download the app from the App Store or Google play and then add "schalke04snaps" as a friend.
On LINE, an instant messaging service for mobiles, Schalke can inform their fans about the club’s activity and events. One of the highlights is the ability for fans to use and send special Schalke emoticons. The app is available of the App Store and also on Google Play. There is also a QR code which will give fans direct access to the app.
Our Vine account gives fans the chance to see things that aren’t normally shared. The six second video clips are filmed in the dressing room, the mixed zone, the bus journey to matches and even more behind-the-scenes locations.
With the Periscope live streaming app, the Royal Blues can broadcast exciting events unfiltered and in real time, particularly in instances of breaking news. Fans can like and comment on the live streams, which remain available for 24 hours after being broadcast, on both their mobile devices and their desktop browsers. The Periscope mobile app is available for download for iOS and on Android devices.
We also use the biggest microblogging site in China, Sina Weibo, to share news and information with our Chinese supporters.
In China, we also use Tencent to keep our supporters in the loop.
Using messaging service WeChat, we can send short messages and emoticons to our fans in China to keep them up-to-date with the latest Schalke news. The QR code will take you straight to the account.
Our Russian supporters can read the latest Schalke news and see photos from training and matchdays on VKontakte.